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United Arab Emirates Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

United Arab Emirates Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

According to PayNXT360, the loyalty market in United Arab Emirates is expected to grow by 14.5% annually, reaching US$372.5 million by 2025. The loyalty market in the country has experienced robust g...

United Arab Emirates Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation – Databook Q1 2026 Update
Summary
According to PayNXT360, the loyalty market in United Arab Emirates is expected to grow by 14.5% annually, reaching US$372.5 million by 2025.

The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 16.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.3% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$325.2 million to approximately US$592.4 million.

Key Trends and Drivers
1. Embed Loyalty into Everyday Payment and Mobility Flows
• Loyalty in the UAE is increasingly designed to sit inside routine transactions rather than as a standalone rewards layer. Points earning and redemption are being tied directly to fuel purchases, convenience retail, transit, and card or wallet payments. For example, ADNOC Distribution integrates ADNOC Rewards across fuel, convenience retail, and car services, with recent extensions via co-branded payment products enabling earn-and-burn within the same flow.
• High-frequency spend categories such as fuel, groceries, and transit dominate daily consumer interactions in the UAE. Retailers and ecosystem players are reducing friction by attaching loyalty to payment moments that already have high engagement, aligning with broader loyalty-sector shifts toward embedded rewards.
• Embedded loyalty is expected to intensify, with more retailers linking rewards to wallets and cards rather than proprietary apps. This will raise expectations for real-time earn and instant redemption, reducing tolerance for delayed or offline reward mechanics.

2. Scale Coalition Loyalty Across Retail, Hospitality, and Travel
• Coalition programs continue to anchor loyalty in the UAE, connecting grocery, fuel, hospitality, and travel under a single earn-and-redeem structure. Majid Al Futtaim operates SHARE, spanning Carrefour, VOX Cinemas, and leisure assets, while Emirates Skywards extends beyond air travel into retail and financial partners.
• The UAE’s mall-led retail model and its role as a global travel hub favour programs that aggregate spend across multiple sectors. Coalition structures allow brands to stay relevant across different consumption moments without building separate loyalty stacks.
• Coalition programs are likely to become more selective about partners and benefits, focusing on utility-driven earn-and-redemption rather than broad, shallow participation. Expect tighter integration with digital channels and payments rather than pure points accumulation.

3. Align Loyalty with Digital Identity and Super-App Ecosystems
• Loyalty is increasingly linked to digital identity layers such as telecom, wallets, and government-linked platforms. e& integrates Smiles rewards across telecom services, retail offers, and digital payments, positioning loyalty as part of a broader consumer identity rather than a retail add-on.
• High smartphone penetration and frequent use of digital government and telecom services create a natural anchor for identity-based loyalty. This aligns with the wider loyalty industry movement toward unified customer profiles across services.
• Loyalty programs tied to identity platforms are expected to gain structural advantages in engagement and data linkage. Standalone retail programs may face pressure to integrate or partner with these ecosystems to remain visible.

4. Shift Loyalty Value from Discounts to Access and Utility
• UAE loyalty programs are placing greater emphasis on access-based benefits, priority services, exclusive experiences, and bundled privileges rather than relying only on transactional discounts. Dubai Mall-linked programs increasingly combine retail rewards with parking, dining, and entertainment privileges, reflecting this shift.
• A diverse resident base and strong tourism inflows mean loyalty must work for both frequent residents and episodic visitors. Access, convenience, and recognition translate better across these segments than pure price-based incentives.
• Loyalty propositions are expected to become more modular, allowing brands to flex between utility for residents and experience-led value for visitors. Programs that rely only on discounts risk lower engagement as access-led benefits become baseline expectations.

Competitive Landscape
Over the next 2–4 years, the competitive landscape is expected to consolidate around a few dominant ecosystems rather than fragment further. Standalone or single-brand loyalty programs are likely to face pressure to partner, federate, or integrate with larger coalitions, wallets, or platforms. Competition will increasingly shift from points mechanics to access, embedded rewards, and real-time redemption, raising execution requirements across the market.

Current State of the Market
• Loyalty in the UAE is highly competitive and ecosystem-led, shaped by large retail groups, national champions, and digital platforms rather than standalone loyalty vendors. The market is characterised by coalition programs, vertically integrated retail ecosystems, and embedded loyalty tied to payments, fuel, telecom, and travel. Competitive intensity is high in grocery, fuel, malls, and travel-linked retail, where loyalty is used to anchor repeat 

Key Players and New Entrants
• Majid Al Futtaim remains a central force through SHARE, spanning grocery, cinemas, malls, and leisure assets. Emirates Skywards continues to set benchmarks for cross-sector earn-and-burn beyond aviation, extending into retail and financial services.
• ADNOC Distribution has built one of the strongest everyday-use loyalty programs by integrating rewards across fuel, convenience retail, and services. e& positions Smiles as a digital-first rewards layer linked to telecom, lifestyle, and payment use cases. New competitive pressure is coming from platform-led players such as Careem, which bundles loyalty into ride-hailing, food, and quick commerce, and Noon, which embeds rewards within its commerce and logistics ecosystem.

Recent Launches, Mergers, and Acquisitions
• The past year has seen incremental expansion rather than consolidation, with players extending loyalty through payment partnerships, co-branded cards, and digital wallet integrations.
• Retail and fuel-linked programs have focused on deepening earn-and-redeem use cases at checkout, while super-apps have expanded loyalty benefits across multiple services instead of acquiring standalone programs.


This report provides a detailed data-centric analysis of the loyalty industry in United Arab Emirates, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate.

The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides a detailed data-centric analysis of the loyalty market in United Arab Emirates, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments:

• United Arab Emirates Retail Sector Market Context
 -- United Arab Emirates Retail Industry Market Size, 2021-2030
 -- United Arab Emirates Ecommerce Market Size, 2021-2030
 -- United Arab Emirates POS Market Size Trend Analysis, 2021-2030

• United Arab Emirates Loyalty Spend Market Size and Growth Dynamics
 -- United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
 -- United Arab Emirates Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
 -- United Arab Emirates Loyalty Spend Share by Functional Domains, 2021-2030
 -- United Arab Emirates Loyalty Spend by Loyalty Schemes, 2021-2030
 -- United Arab Emirates Loyalty Spend by Loyalty Platforms, 2021-2030

• United Arab Emirates Loyalty Schemes Spend Segmentation by Loyalty Program Type
 -- Point-based Loyalty Program
 -- Tiered Loyalty Program
 -- Mission-driven Loyalty Program
 -- Spend-based Loyalty Program
 -- Gaming Loyalty Program
 -- Free Perks Loyalty Program
 -- Subscription Loyalty Program
 -- Community Loyalty Program
 -- Refer a Friend Loyalty Program
 -- Paid Loyalty Program
 -- Cashback Loyalty Program

• United Arab Emirates Loyalty Schemes Spend Segmentation by Channel
 -- In-Store
 -- Online
 -- Mobile

• United Arab Emirates Loyalty Schemes Spend Segmentation by Business Model
 -- Seller Driven
 -- Payment Instrument Driven
 -- Other Segment

• United Arab Emirates Loyalty Schemes Spend Segmentation by Key Sectors
 -- Retail
 -- Financial Services
 -- Healthcare & Wellness
 -- Restaurants & Food Delivery
 -- Travel & Hospitality (Cabs, Hotels, Airlines)
 -- Telecoms
 -- Media & Entertainment
 -- Other

• Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
 -- Online Loyalty Spend by Sector, 2021-2030
 -- In-store Loyalty Spend by Sector, 2021-2030
 -- Mobile App Loyalty Spend by Sector, 2021-2030

• United Arab Emirates Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
 -- Diversified Retailers
 -- Department Stores
 -- Specialty Stores
 -- Supermarket and Convenience Store
 -- Other

• United Arab Emirates Loyalty Schemes Spend Segmentation by Accessibility
 -- Card Based Access
 -- Digital Access

• United Arab Emirates Loyalty Schemes Spend Segmentation by Consumer Type
 -- B2B Consumers
 -- B2C Consumers

• United Arab Emirates Loyalty Schemes Spend Segmentation by Membership Type
 -- Free
 -- Free + Premium
 -- Premium

• United Arab Emirates Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
 -- Embedded Loyalty Programs
 -- Non-Embedded Loyalty Programs

• United Arab Emirates Loyalty Spend Split by Use of AI / Blockchain
 -- AI Driven Loyalty Program
 -- Blockchain Driven Loyalty Program

• United Arab Emirates Loyalty Platform Spend Segmentation by Software Use Case
 -- Analytics and AI Driven
 -- Management Platform

• United Arab Emirates Loyalty Platform Spend Segmentation by Vendor / Solution Partner
 -- In-house
 -- Third-Party Vendor

• United Arab Emirates Loyalty Platform Spend Segmentation by Deployment
 -- Cloud
 -- On-Premise

• United Arab Emirates Loyalty Platform Spend Segmentation by Offering
 -- Software
 -- Services
 -- Custom Built Platform vs. Off the Shelf Platform

• United Arab Emirates Consumer Demographics & Behaviour (Loyalty Spend Share), 2025
 -- Age Group
 -- Income Level
 -- Gender

• United Arab Emirates Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025
 -- Primary Loyalty Motivation Split Analysis
 -- Loyalty Program Breakage Rate Analysis
 -- Loyalty Program Enrollment Channel Mix Analysis
 -- Embedded Loyalty Penetration by Channel
Reason to buy
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics.

• Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats).

• Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views.

• Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking.

• Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset.

• Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf).

• Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel.

• Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
Table of Contents
 1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer

2. United Arab Emirates Retail Sector Market Size Trend Analysis
2.1 United Arab Emirates Retail Industry Market Size, 2021-2030
2.2 United Arab Emirates Ecommerce Market Size, 2021-2030
2.3 United Arab Emirates POS Market Size Trend Analysis, 2021-2030

3. United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics
3.1 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
3.2 United Arab Emirates Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
3.3 United Arab Emirates Loyalty Spend Share by Functional Domains, 2021-2030
3.4 United Arab Emirates Loyalty Spend by Loyalty Schemes, 2021-2030
3.5 United Arab Emirates Loyalty Spend by Loyalty Platforms, 2021-2030

4. United Arab Emirates Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 United Arab Emirates Loyalty Schemes Spend Share by Loyalty Program Type, 2025
4.2 United Arab Emirates Spend by Point-based Loyalty Program, 2021-2030
4.3 United Arab Emirates Spend by Tiered Loyalty Program, 2021-2030
4.4 United Arab Emirates Spend by Mission-driven Loyalty Program, 2021-2030
4.5 United Arab Emirates Spend by Spend-based Loyalty Program, 2021-2030
4.6 United Arab Emirates Spend by Gaming Loyalty Program, 2021-2030
4.7 United Arab Emirates Spend by Free Perks Loyalty Program, 2021-2030
4.8 United Arab Emirates Spend by Subscription Loyalty Program, 2021-2030
4.9 United Arab Emirates Spend by Community Loyalty Program, 2021-2030
4.10 United Arab Emirates Spend by Refer a Friend Loyalty Program, 2021-2030
4.11 United Arab Emirates Spend by Paid Loyalty Program, 2021-2030
4.12 United Arab Emirates Spend by Cashback Loyalty Program, 2021-2030

5. United Arab Emirates Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
5.1 United Arab Emirates Loyalty Schemes Spend Share by Channel, 2021-2030
5.2 United Arab Emirates Loyalty Spend by In-Store, 2021-2030
5.3 United Arab Emirates Loyalty Spend by Online, 2021-2030
5.4 United Arab Emirates Loyalty Spend by Mobile, 2021-2030

6. United Arab Emirates Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 United Arab Emirates Loyalty Schemes Spend Share by Business Model, 2021-2030
6.2 United Arab Emirates Loyalty Spend by Seller Driven, 2021-2030
6.3 United Arab Emirates Loyalty Spend by Payment Instrument Driven, 2021-2030
6.4 United Arab Emirates Loyalty Spend by Other Segment, 2021-2030

7. United Arab Emirates Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 United Arab Emirates Loyalty Schemes Spend Share by Key Sectors, 2021-2030
7.2 United Arab Emirates Loyalty Schemes Spend in Retail, 2021-2030
7.3 United Arab Emirates Loyalty Schemes Spend in Financial Services, 2021-2030
7.4 United Arab Emirates Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030
7.5 United Arab Emirates Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030
7.6 United Arab Emirates Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
7.7 United Arab Emirates Loyalty Schemes Spend in Telecoms, 2021-2030
7.8 United Arab Emirates Loyalty Schemes Spend in Media & Entertainment, 2021-2030
7.9 United Arab Emirates Loyalty Schemes Spend in Other, 2021-2030

8. United Arab Emirates Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030
8.1 United Arab Emirates Online Loyalty Spend in Retail Segment, 2021-2030
8.2 United Arab Emirates Online Loyalty Spend in Financial Services, 2021-2030
8.3 United Arab Emirates Online Loyalty Spend in Healthcare & Wellness, 2021-2030
8.4 United Arab Emirates Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030
8.5 United Arab Emirates Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
8.6 United Arab Emirates Online Loyalty Spend in Telecoms, 2021-2030
8.7 United Arab Emirates Online Loyalty Spend in Media & Entertainment, 2021-2030
8.8 United Arab Emirates Online Loyalty Spend in Other Segment, 2021-2030

9. United Arab Emirates In-store Loyalty Spend in Key Sectors, 2021-2030
9.1 United Arab Emirates In-store Loyalty Spend in Retail Segment, 2021-2030
9.2 United Arab Emirates In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
9.3 United Arab Emirates In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
9.4 United Arab Emirates In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
9.5 United Arab Emirates In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030
9.6 United Arab Emirates In-store Loyalty Spend in Other Sector, 2021-2030

10. United Arab Emirates Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030
10.1 United Arab Emirates Mobile App Loyalty Spend in Retail Segment, 2021-2030
10.2 United Arab Emirates Mobile App Loyalty Spend in Financial Services Segment, 2021-2030
10.3 United Arab Emirates Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
10.4 United Arab Emirates Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
10.5 United Arab Emirates Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
10.6 United Arab Emirates Mobile App Loyalty Spend in Telecoms Segment, 2021-2030
10.7 United Arab Emirates Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030
10.8 United Arab Emirates Mobile App Loyalty Spend in Other Segment, 2021-2030

11. United Arab Emirates Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 United Arab Emirates Loyalty Schemes Spend Share by Retail Segments, 2021-2030
11.2 United Arab Emirates Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030
11.3 United Arab Emirates Loyalty Retail Schemes Spend by Department Stores, 2021-2030
11.4 United Arab Emirates Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030
11.5 United Arab Emirates Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030
11.6 United Arab Emirates Loyalty Retail Schemes Spend by Other, 2021-2030

12. United Arab Emirates Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 United Arab Emirates Loyalty Schemes Spend Share by Accessibility, 2021-2030
12.2 United Arab Emirates Loyalty Spend by Card Based Access, 2021-2030
12.3 United Arab Emirates Loyalty Spend by Digital Access, 2021-2030

13. United Arab Emirates Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 United Arab Emirates Loyalty Schemes Spend Share by Consumer Type, 2021-2030
13.2 United Arab Emirates Loyalty Schemes Spend by B2B Consumers, 2021-2030
13.3 United Arab Emirates Loyalty Spend by B2C Consumers, 2021-2030

14. United Arab Emirates Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 United Arab Emirates Loyalty Schemes Spend Share by Membership Type, 2021-2030
14.2 United Arab Emirates Loyalty Membership Type Schemes Spend by Free, 2021-2030
14.3 United Arab Emirates Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030
14.4 United Arab Emirates Loyalty Membership Type Schemes Spend by Premium, 2021-2030

15. United Arab Emirates Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030
15.1 United Arab Emirates Loyalty Spend by Embedded Loyalty Programs, 2021-2030
15.2 United Arab Emirates Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030

16. United Arab Emirates Loyalty Spend Share by use of AI, 2021-2030
16.1 United Arab Emirates Loyalty Spend by AI Driven Loyalty Program, 2021-2030
16.2 United Arab Emirates Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030

17. United Arab Emirates Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
17.1 United Arab Emirates Loyalty Platform Spend Share by Software Use Case, 2021-2030
17.2 United Arab Emirates Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030
17.3 United Arab Emirates Loyalty Software Platform Spend by Management Platform, 2021-2030

18. United Arab Emirates Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
18.1 United Arab Emirates Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030
18.2 United Arab Emirates Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030
18.3 United Arab Emirates Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030

19. United Arab Emirates Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
19.1 United Arab Emirates Loyalty Platform Spend Share by Deployment, 2021-2030
19.2 United Arab Emirates Loyalty Deployment Platform Spend by Cloud, 2021-2030
19.3 United Arab Emirates Loyalty Deployment Platform Spend by On-Premise, 2021-2030

20. United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
20.1 United Arab Emirates Loyalty Spend Share by Software vs. Services, 2021-2030
20.2 United Arab Emirates Loyalty Spend by Software, 2021-2030
20.3 United Arab Emirates Loyalty Spend by Services, 2021-2030

21. United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
21.1 United Arab Emirates Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030
21.2 United Arab Emirates Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030
21.3 United Arab Emirates Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030

22. United Arab Emirates Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
22.1 United Arab Emirates Loyalty Spend Share by Age Group, 2025
22.2 United Arab Emirates Loyalty Spend Share by Income Level, 2025
22.3 United Arab Emirates Loyalty Spend Share by Gender, 2025

23. United Arab Emirates Loyalty Program- KPIs, Behavioral Metrics & Embedded
23.1 United Arab Emirates Primary Loyalty Motivation Split Analysis, 2025
23.2 United Arab Emirates Loyalty Program Breakage Rate Analysis, 2025
23.3 United Arab Emirates Loyalty Program Enrollment Channel Mix Analysis, 2025
23.4 United Arab Emirates Embedded Loyalty Penetration by Channel, 2025

24. Further Reading
24.1 About PayNXT360
24.2 Related Research
List Of Table
Table 1: United Arab Emirates Retail Industry Market Size (US$ Billion), 2021-2030
Table 2: United Arab Emirates Ecommerce Market Size (US$ Billion), 2021-2030
Table 3: United Arab Emirates POS Market Size (US$ Billion), 2021-2030
Table 4: United Arab Emirates Total Loyalty Spend (US$ Million), 2021-2030
Table 5: United Arab Emirates Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Table 6: United Arab Emirates Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Table 7: United Arab Emirates Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Table 8: United Arab Emirates Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Table 9: United Arab Emirates Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Table 10: United Arab Emirates Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Table 11: United Arab Emirates Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Table 12: United Arab Emirates Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Table 13: United Arab Emirates Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Table 14: United Arab Emirates Spend by Community Loyalty Program (US$ Million), 2021-2030
Table 15: United Arab Emirates Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Table 16: United Arab Emirates Spend by Paid Loyalty Program (US$ Million), 2021-2030
Table 17: United Arab Emirates Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Table 18: United Arab Emirates Loyalty Spend by In-Store (US$ Million), 2021-2030
Table 19: United Arab Emirates Loyalty Spend by Online (US$ Million), 2021-2030
Table 20: United Arab Emirates Loyalty Spend by Mobile (US$ Million), 2021-2030
Table 21: United Arab Emirates Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Table 22: United Arab Emirates Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Table 23: United Arab Emirates Loyalty Spend by Other Segment (US$ Million), 2021-2030
Table 24: United Arab Emirates Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Table 25: United Arab Emirates Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Table 26: United Arab Emirates Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 27: United Arab Emirates Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 28: United Arab Emirates Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 29: United Arab Emirates Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Table 30: United Arab Emirates Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Table 31: United Arab Emirates Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Table 32: United Arab Emirates Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 33: United Arab Emirates Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Table 34: United Arab Emirates Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 35: United Arab Emirates Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 36: United Arab Emirates Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 37: United Arab Emirates Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Table 38: United Arab Emirates Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Table 39: United Arab Emirates Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 40: United Arab Emirates In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 41: United Arab Emirates In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 42: United Arab Emirates In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 43: United Arab Emirates In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 44: United Arab Emirates In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 45: United Arab Emirates In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Table 46: United Arab Emirates Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 47: United Arab Emirates Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Table 48: United Arab Emirates Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 49: United Arab Emirates Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 50: United Arab Emirates Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 51: United Arab Emirates Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Table 52: United Arab Emirates Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 53: United Arab Emirates Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 54: United Arab Emirates Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Table 55: United Arab Emirates Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Table 56: United Arab Emirates Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Table 57: United Arab Emirates Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Table 58: United Arab Emirates Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Table 59: United Arab Emirates Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Table 60: United Arab Emirates Loyalty Spend by Digital Access (US$ Million), 2021-2030
Table 61: United Arab Emirates Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Table 62: United Arab Emirates Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Table 63: United Arab Emirates Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Table 64: United Arab Emirates Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Table 65: United Arab Emirates Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Table 66: United Arab Emirates Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Table 67: United Arab Emirates Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 68: United Arab Emirates Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Table 69: United Arab Emirates Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 70: United Arab Emirates Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Table 71: United Arab Emirates Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Table 72: United Arab Emirates Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Table 73: United Arab Emirates Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Table 74: United Arab Emirates Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Table 75: United Arab Emirates Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Table 76: United Arab Emirates Loyalty Spend by Software (US$ Million), 2021-2030
Table 77: United Arab Emirates Loyalty Spend by Services (US$ Million), 2021-2030
Table 78: United Arab Emirates Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Table 79: United Arab Emirates Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: United Arab Emirates Retail Industry Market Size (US$ Billion), 2021-2030
Figure 3: United Arab Emirates Ecommerce Market Size (US$ Billion), 2021-2030
Figure 4: United Arab Emirates POS Market Size (US$ Billion), 2021-2030
Figure 5: United Arab Emirates Total Loyalty Spend (US$ Million), 2021-2030
Figure 6: United Arab Emirates Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025
Figure 7: United Arab Emirates Loyalty Spend Share by Functional Domains (%), 2021-2030
Figure 8: United Arab Emirates Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Figure 9: United Arab Emirates Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 10: United Arab Emirates Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025
Figure 11: United Arab Emirates Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Figure 12: United Arab Emirates Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Figure 13: United Arab Emirates Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Figure 14: United Arab Emirates Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Figure 15: United Arab Emirates Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Figure 16: United Arab Emirates Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Figure 17: United Arab Emirates Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Figure 18: United Arab Emirates Spend by Community Loyalty Program (US$ Million), 2021-2030
Figure 19: United Arab Emirates Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Figure 20: United Arab Emirates Spend by Paid Loyalty Program (US$ Million), 2021-2030
Figure 21: United Arab Emirates Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Figure 22: United Arab Emirates Loyalty Schemes Spend Share by Channel (%), 2021-2030
Figure 23: United Arab Emirates Loyalty Spend by In-Store (US$ Million), 2021-2030
Figure 24: United Arab Emirates Loyalty Spend by Online (US$ Million), 2021-2030
Figure 25: United Arab Emirates Loyalty Spend by Mobile (US$ Million), 2021-2030
Figure 26: United Arab Emirates Loyalty Schemes Spend Share by Business Model (%), 2021-2030
Figure 27: United Arab Emirates Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Figure 28: United Arab Emirates Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Figure 29: United Arab Emirates Loyalty Spend by Other Segment (US$ Million), 2021-2030
Figure 30: United Arab Emirates Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030
Figure 31: United Arab Emirates Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Figure 32: United Arab Emirates Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Figure 33: United Arab Emirates Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 34: United Arab Emirates Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 35: United Arab Emirates Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 36: United Arab Emirates Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Figure 37: United Arab Emirates Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 38: United Arab Emirates Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Figure 39: United Arab Emirates Online Cashback Spend by Financial Services (US$ Million), 2021-2030
Figure 40: United Arab Emirates Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 41: United Arab Emirates Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Figure 42: United Arab Emirates Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 43: United Arab Emirates Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 44: United Arab Emirates Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 45: United Arab Emirates Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Figure 46: United Arab Emirates Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 47: United Arab Emirates Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 48: United Arab Emirates In-store Loyalty Spend in Key Sectors (%), 2021-2030
Figure 49: United Arab Emirates In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 50: United Arab Emirates In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 51: United Arab Emirates In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 52: United Arab Emirates In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 53: United Arab Emirates In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 54: United Arab Emirates In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Figure 55: United Arab Emirates Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030
Figure 56: United Arab Emirates Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 57: United Arab Emirates Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Figure 58: United Arab Emirates Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 59: United Arab Emirates Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 60: United Arab Emirates Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 61: United Arab Emirates Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Figure 62: United Arab Emirates Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 63: United Arab Emirates Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 64: United Arab Emirates Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030
Figure 65: United Arab Emirates Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Figure 66: United Arab Emirates Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Figure 67: United Arab Emirates Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Figure 68: United Arab Emirates Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Figure 69: United Arab Emirates Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Figure 70: United Arab Emirates Loyalty Schemes Spend Share by Accessibility (%), 2021-2030
Figure 71: United Arab Emirates Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Figure 72: United Arab Emirates Loyalty Spend by Digital Access (US$ Million), 2021-2030
Figure 73: United Arab Emirates Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030
Figure 74: United Arab Emirates Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Figure 75: United Arab Emirates Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Figure 76: United Arab Emirates Loyalty Schemes Spend Share by Membership Type (%), 2021-2030
Figure 77: United Arab Emirates Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Figure 78: United Arab Emirates Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Figure 79: United Arab Emirates Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Figure 80: United Arab Emirates Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 81: United Arab Emirates Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Figure 82: United Arab Emirates Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 83: United Arab Emirates Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 84: United Arab Emirates Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Figure 85: United Arab Emirates Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030
Figure 86: United Arab Emirates Loyalty Platform Spend Share by Software Use Case (%), 2021-2030
Figure 87: United Arab Emirates Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Figure 88: United Arab Emirates Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Figure 89: United Arab Emirates Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030
Figure 90: United Arab Emirates Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Figure 91: United Arab Emirates Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Figure 92: United Arab Emirates Loyalty Platform Spend Share by Deployment (%), 2021-2030
Figure 93: United Arab Emirates Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Figure 94: United Arab Emirates Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Figure 95: United Arab Emirates Loyalty Spend Share by Software vs. Services (%), 2021-2030
Figure 96: United Arab Emirates Loyalty Spend by Software (US$ Million), 2021-2030
Figure 97: United Arab Emirates Loyalty Spend by Services (US$ Million), 2021-2030
Figure 98: United Arab Emirates Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030
Figure 99: United Arab Emirates Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Figure 100: United Arab Emirates Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 101: United Arab Emirates Loyalty Spend Share by Age Group (%), 2025
Figure 102: United Arab Emirates Loyalty Spend Share by Income Level (%), 2025
Figure 103: United Arab Emirates Loyalty Spend Share by Gender (%), 2025
Figure 104: United Arab Emirates Primary Loyalty Motivation Split Analysis (%), 2025
Figure 105: United Arab Emirates Loyalty Program Breakage Rate Analysis (%), 2025
Figure 106: United Arab Emirates Loyalty Program Enrollment Channel Mix Analysis (%), 2025
Figure 107: United Arab Emirates Embedded Loyalty Penetration by Channel (%), 2025
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